It's actually kind of a dumb story... we wanted to buy a used ambulance as a metaphor for saving retirements. After getting out-bid on several high-mileage used ambulances, the thought of a firetruck was birthed. Apparently, there's not a large market for 2nd hand firetrucks.

 

Our principal company was founded in 2009 during the height of the financial industry's unraveling. Like a firefighter, we ran in when others were running out. This is why a firetruck "felt" right as the foundation of our marketing messages. Besides...who wouldn't want to own a firetruck. 

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